About the Author
Kiran Bulusu is a Strategic Account Management professional in Electronics Design Automation (EDA)/Semiconductor Industry.
He has experience in Product Positioning,Revenue Generation, building customer relationships and converting them into strategic accounts. His strategies and technical competence helped win many aggressive pre-sales campaigns in EDA and Semiconductor industry.
His technical experience is primarily starting from logic synthesis to GDSII including DFT/Formal Verification/Hierarchical Floorplanning on various process all the way from 0.13u to 32nm . He has worked ASIC designs implementation on couple of high performance processors from ARM (Cortex A9/15)/MIPS (74K,1004K,1024K) /Sun (OpenSparc T2 ) and Graphics Cores (SGX) from Imagination Technologies , UK .
His other interests include Management Consulting,Marketing and Entrepreneurship. He is currently employed at Cadence Design Systems.
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Tag Archives: adroid vs symbian
Partnerships ,Product eco systems and True solution offerings..
You would need to develop a complete eco system to fully and truly offer a product/solution especially if you are entering into newer market segments or you are redefining the way you approach and solve the problem. If you don’t have a good eco system , it doesn’t matter to most customers even if you happen to offer a cutting edge product or cheaper solution. Lets consider entirely different industries: Smart phones and mobile apps and Design automation industry.
If you have a smart phone with latest and greatest HW/SW,but don’t have a apps/other services built around your product either by you or your partners, most likely it will passed by even if you offer for hard to say no prices. On the other hand, if you have decent or not so great product , but you have entire eco system developed around, it will still sell big time. Readers can easily think of Apple Iphone vs Android vs Nokia Symbian ;
Same concepts applies to most of the industries/segments like Electronics Design Automation (EDA) which is key driver for Semiconductor industry. If you have a compelling synthesis solution or a complete implementation solution and you say you don’t have DFT solution, unless you partner with some DFT companies, most semi companies will not even look at you even if you offer compelling soln; You are creating and adding value to the customer not by just your product alone , but by offering the product ecosystem

