About the Author
Kiran Bulusu is a Strategic Account Management professional in Electronics Design Automation (EDA)/Semiconductor Industry.
He has experience in Product Positioning,Revenue Generation, building customer relationships and converting them into strategic accounts. His strategies and technical competence helped win many aggressive pre-sales campaigns in EDA and Semiconductor industry.
His technical experience is primarily starting from logic synthesis to GDSII including DFT/Formal Verification/Hierarchical Floorplanning on various process all the way from 0.13u to 32nm . He has worked ASIC designs implementation on couple of high performance processors from ARM (Cortex A9/15)/MIPS (74K,1004K,1024K) /Sun (OpenSparc T2 ) and Graphics Cores (SGX) from Imagination Technologies , UK .
His other interests include Management Consulting,Marketing and Entrepreneurship. He is currently employed at Cadence Design Systems.
More About Me
Subscribe to my RSS Feeds
-
Recent Posts
Categories
Archives
February 2012 M T W T F S S « Aug 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Google Ads
-
Spam Blocked
Category Archives: EDA
Partnerships ,Product eco systems and True solution offerings..
You would need to develop a complete eco system to fully and truly offer a product/solution especially if you are entering into newer market segments or you are redefining the way you approach and solve the problem. If you don’t have a good eco system , it doesn’t matter to most customers even if you happen to offer a cutting edge product or cheaper solution. Lets consider entirely different industries: Smart phones and mobile apps and Design automation industry.
If you have a smart phone with latest and greatest HW/SW,but don’t have a apps/other services built around your product either by you or your partners, most likely it will passed by even if you offer for hard to say no prices. On the other hand, if you have decent or not so great product , but you have entire eco system developed around, it will still sell big time. Readers can easily think of Apple Iphone vs Android vs Nokia Symbian ;
Same concepts applies to most of the industries/segments like Electronics Design Automation (EDA) which is key driver for Semiconductor industry. If you have a compelling synthesis solution or a complete implementation solution and you say you don’t have DFT solution, unless you partner with some DFT companies, most semi companies will not even look at you even if you offer compelling soln; You are creating and adding value to the customer not by just your product alone , but by offering the product ecosystem
Magma Design Automation looking for FAE’s in San Jose.
Normally, I dont post job ads , so this is one time exception (hopefully!!)
My current company Magma Design Automation is hiring and looking for a person to fill in the Field Applications Engineer role..Qualifications would include : BS/MS in EE or related disciplines, Anyone with 3-5yrs experience in VLSI/ASIC Backend (physical synthesis/low power/ Multi-Mode & Multi Corner/ECO flows) , Strong with TCL scripting;Experience with Magma Tools in the past would be a plus. BTW, the location would be San Jose, California,US. You might be asked to come for in person interview at your own expense.
If you are interested, please send me your resume your kbulusu at gmail dot com
Questions to ask before you consider “yet another synthesis tool”..
You need to know the exact criteria why you are considering other tools else its waste of time for you/your team and for vendor as well. Some common pain points are
A.QOR (Quality of Results)
B.Turn Around Time (TAT ) and Stability of the tool
C.Reactive mode type of Support from Vendor/Poor Support/Long resolution to issues
D.Interoperability with other tools
E.Cost of licenses itself.
Click to continue reading “Questions to ask before you consider “yet another synthesis tool”..”
OpenSparc-T2 Synthesis-Part 4 (Block Level Impl till GDSII)
This is final and last part of the Open Sparc T2 processor synthesis series. Actually, I wont be posting anything new here, but just for completeness sake of the series, I’m creating a new post. Sorry about this, but I dont see any point in reposting the same thing twice.
The P&R script for block level implementation can be picked from my earlier post Nova H.264 decoder core P&R script
Click to continue reading “OpenSparc-T2 Synthesis-Part 4 (Block Level Impl till GDSII)”
OpenSparc-T2 Synthesis -Part 2 ( Top level Synthesis )
OK as promised earlier, here are the part2 top level synthesis -cpu module I’m assuming that the block level synthesis using bottom-up flow is done using part-1 and all Glassboxes (Magma’s Terminology for abstracts which are BTW efficient that ILM’s etc and are very suitable for implementing multi-million instances designs) are generated.
Click to continue reading “OpenSparc-T2 Synthesis -Part 2 ( Top level Synthesis )”
