You would need to develop a complete eco system to fully and truly offer a product/solution especially if you are entering into newer market segments or you are redefining the way you approach and solve the problem. If you don’t have a good eco system , it doesn’t matter to most customers even if you happen to offer a cutting edge product or cheaper solution. Lets consider entirely different industries: Smart phones and mobile apps and Design automation industry.
If you have a smart phone with latest and greatest HW/SW,but don’t have a apps/other services built around your product either by you or your partners, most likely it will passed by even if you offer for hard to say no prices. On the other hand, if you have decent or not so great product , but you have entire eco system developed around, it will still sell big time. Readers can easily think of Apple Iphone vs Android vs Nokia Symbian ;
Same concepts applies to most of the industries/segments like Electronics Design Automation (EDA) which is key driver for Semiconductor industry. If you have a compelling synthesis solution or a complete implementation solution and you say you don’t have DFT solution, unless you partner with some DFT companies, most semi companies will not even look at you even if you offer compelling soln; You are creating and adding value to the customer not by just your product alone , but by offering the product ecosystem
