Archive for October, 2007

Field Applications Engineer and Sales Executive

Recently I was talking with someone and he asks me this funny question.

What is the difference between a Field Applications Engineer and a Sales executive apart from the fact that FAE has technical responsibilties? In a broad sense, both belong to the sales organization and are part of the strategy process to win a customer. But one of the fundamental difference I think is : l the sales manager sells to the customer by saying there is donut and the job of the FAE is to say there is a hole in the center of the donut :)  .   I completely acknowledge that Sales is no joke and this is how it works in this world.

If we dont tell about the hole, then 80% of the time, the FAE spends fishing up the customers who fall in that hole. It is a lot support intensive task and the FAE can better spend that time else where and generate the revenue for the company.

1 comment October 1st, 2007


About the Author

Kiran Bulusu is an Field Applications Engineer with experience in the domain of Formal Verification, Logic Synthesis, DFT,Timing Closure, Floorplan and Place and Route, ,RTL-GDSII Design Methodology and Flow development, Pre-Sales and Post-Sales of the product. He is an evangelist and has expereince in technical marketing in EDA and Semiconductor industry. His other interests include Management Consulting,Marketing and Entreprenuership. He is currently employed at Magma Design Automation.

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