Genchi Genbutsu : People who have read books about Toyota’s philosphy or who work in Japanese factroys might have known this term already.. Click the link below for small explanation what it means
http://www.japanese123.com/genchigenbutsu.htm
In a general sense , it can be applied to any industry. I know a R&D director in a decent startup who doesnt have a clue what the market wants. He sits in his cubicle and visualizes what the market wants and directs his R&D team. I was like what the crap ??. He is technically brilliant, but if he doesnt know where there is a gap in the market, what is the use of his technical brilliance ???
” what gets developed in R&D, stays in R&D only “
