Kiran Bulusu’s Blog

Logo and Brand of an EDA company

January 8th, 2007

I was just thinking why cant the Marketing folks in EDA companies have a agreement with the Semiconductor companies that when a chip goes to production , their logo is displayed as well. Something like Designed using Magma Design Automation etc., I cant think of reason why Semiconductor companies wont  allow that. I think it will create much more buzz than a press release. It will also expose the EDA industry and the company to outside world . The role played by the EDA industry right from RTL-GDSII and post silicon debug is very important and cant be downplayed .

For example, when we look at the IPOD and scrolldown to a section (something like about us ), you can typically see that the chip is designed by Portal Player etc. So, if Apple allows Portal Players logo to be on IPOD, why cant they allow  EDA company name to be there. Yes, I understand that it is not as simple as it sounds as many chips deisgned by one company gets integrated into another company’s SOC , but still, it can be done through
mutual/joint agreements.

It helps EDA companies to get the recognition they deserve and also it helps EDA companies to attain a brand similar to what product based companies have.

Entry Filed under: EDA, Management