Kiran Bulusu’s Blog

I was once very crazy about all the gizmos available in the market and always want to own the latest available in the market.That was the time when I was a student still doing my masters . As time passed by, I’m no longer driven by the looks and the technology used to build a product. This doesnt mean I dont appreciate the technology that is being developed and used. The same cell phone/PDA which amazed me couple of yrs back doesnt amaze me anymore. I always endup questioning myself like why the heck did I spend so much money on these stuff in which I dont use even 50% of the features .

I realized that there are two kinds of people.One set of people just simply love them, they are not really bothered about the fact that that they are going to use only 50% of the features.These people buy the stuff just because they love them.Thats it.

The other set of people, are more usage driven. When they go for shopping, these people look at the fact how many features they are going to really use.They then look at the trade-off interms of price and features offered and their usage of them . They then decide whether it is really worth of buying.

Though they are lot of people who will be in between these two kinds, from my own experience , I would say they are in a transistion phase.At the end , they fall into either of these buckets. Companies can easily turn the first set of people into customers , but the fun part for Marketing & Sales folks comes when they target the second set of people.I dont have the statistics to analyze how the consumers are divided into each of these classes.But it will worth learning the strategies which these companies employ in getting increased sales.