Kiran Bulusu is a strategic results-oriented senior field applications engineer
and account management professional in Design Automation Industry with expertise in managing key accounts,
pre & post sales campaigns and product management.
His interests include Management Consulting,
Enterprenuership, Strategic Marketing and Business Development in Design Automation , Renewable Energy , Consumer Electronics and Wireless domains
He can be reached at kbulusu@gmail.com
For more details, his professional resume can be found below
Summary
•Strategic Account Management • Customer Relationship Management •Revenue Generation •Technical Pre-Sales •Establish products in markets.
A strategic results-oriented senior field applications engineer and account management professional in Design Automation Industry with expertise in managing key accounts, pre & post sales campaigns and product management.
•Territory and Global Account Management •Customer Relationship Management •Strategic Visions •Product Management
•Logic/Physical Synthesis •Formal Verification •DFT •Timing Closure and Hierarchical Floor Planning •Front-End Prototyping • Synthesis of High Performance Cores (1GHz+) •Design Methodology and Flow development
•Cross-Cultural Communications •Decision Making •Issue Management •Training •Mentoring
Selected Accomplishments
• Led turnaround technical initiatives and won business back from Sun Microsystems, HP and ST-Micro accounts.
• Launched new predictable synthesis solutions winning accounts like Broadcom and Rambus
• Created a product eco system with 3rd party companies by integrating their products in the product design flow and resolving all interoperability issues.
• Achieved increased sales and revenue by strategically shifting product focus from Feature Centric to Solution Focus and evangelizing it among customers.
• Involved with sales team in identifying relationship versus transactional behavior and turned 2 key accounts into strategic accounts.
• Recognized EDA blogger.
Professional Work Experience
Sr.Field Applications Engineer Magma Design Automation. (Dec’05 – till date)
A Mid-Size $100M+ strong leader in design automation industry with offices in 9 countries
• Pre-Sales :
§ Solved customer’s revenue loss due to late arrival in market by shrinking their chip cycle development time by 30% which enabled to get their first silicon working prototype 3 months earlier than planned.
§ Formulated and successfully executed many pre-sales campaigns in US-West territory accounts for synthesis product line that generated $8M+ USD in revenue over 3 years.
§ Crafted a highly successful discovery template for new products thereby optimizing sales time for maximizing revenue.
§ Quickly turned around many crisis situations by providing working prototypes without waiting for R&D.
• Post-Sales :
§ Created multiple strategies during deployment campaigns at Broadcom, Rambus, Link-A-Media, 3pardata in US-West that generated $3M+USD in revenue over 2 years.
§ Mentored and led a team of junior engineers to successful deployment at customer sites.
§ Developed CRM reports to identify product issues that increased support burden and used the feedback for product direction/development.
§ Wrote applications notes on Design Methodology/ flows, timing closure, rapid logic/physical synthesis and contributed to marketing collateral.
• Account Management :
§ Strategic and Technical Account Management for Front end products at global accounts like Broadcom , Rambus and at territory accounts like Link-A-Media and 3pardata
§ Minimized customers learning curve by developing product migration paths from competitors products and product upgrades
§ Converted discovery meetings into successful engagements by assisting sales in proposing solutions to needs
§ Present periodic account plans & SAR (Situation-Action-Result) reports to Sr.Management
§ Driving account team to understand the account goals to align entire team towards same goals and objectives
• Product Management :
§ Key contributor in defining the roadmap of front end and prototyping products.
Lead Applications Engineer Atrenta (Jun ‘03 – Nov 05)
A young startup company in Design Automation industry with offices in 4 countries
• Pre-Sales :
§ Championed and was key technical contributor during benchmark and business negotiations for $4M deal at Broadcom and Qualcomm.
§ Architected ASIC – FPGA design flow/methodology conversion that generated $1M USD in revenue
• Post-Sales :
• Executed successful deployment campaigns across geographies (US, Japan and India) and contributed to 100% revenue increase during license renewal at Conexant, Agilent, TI and Toshiba.
• Created design flows/methodologies that demonstrated 25% better turn-around-time that later became the reference flow and methodology for the company.
• Designed new QA framework which helped to catch 15% more issues than the existing one.
• Initiated and operationalized highly successful CRM program across company wide. Immediate tangible benefits include identifying weaker areas of product, Classifying support intensive accounts and products etc
• Product Packaging and Management:
§ Primed product ,market/customer requirements definition (MRD) and competitive analysis for Spyglass DFT and Spyglass Constraints
§ Revitalized Spyglass platform by shifting product focus and made it easily deployable.
Design Verification Engineer KASURA Technologies, India (Jul‘02 –Jun’03)
A young design services company in semiconductor industry with 40 people with 2 offices in India. I was their first employee
§ Design and Development of USB 2.0 functional IP Core using Verilog
§ Design and modeling of RDRAM memory controller
§ Implementation of the decoder logic of the PCS sub layer of the 10GB Ethernet
Educational Qualifications
• MSEE Portland State University, OR, US.
• BS Electronics and Communication Engineering, University of Madras, India
Trainings Attended
* Credence Quartet Training for IC Testing for Digital IC and Mixed Signal
Designs.
* Customer Fellow Training by Robert Spector.
Few Testimonials
….understands the customer's needs and provides a methodology that will work the first time around.
…..Often times, he would come up with working prototypes to address customers' immediate needs while at the same time working closely with R&D to develop permanent solutions.
….always prepared to discuss a problem at all levels, from details to concepts and strategies.
…..His entrepreneurial mindset gives him a big picture view of most day to day situations….
..knows how to work with the customers and understands how to manage their expectations.
…had been instrumental in satisfactory deployment of our tools among customer bases.